About Us-Yantai Smart Lure Co., Ltd._soft lure

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A fishing gear company integrating independent research and development, manufacturing, and sales.

SMART

A fishing gear company integrating independent research and development, manufacturing, and sales.

Yantai Smart Fishing Lure Co., Ltd. was established in 2006. Today, the company occupies a site of 4,666 square meters with a building area of 6,500 square meters, making it one of the earliest manufacturers of bionic fishing lures in China. Currently, the company offers three major product lines—hard baits, soft baits, and metal lures—comprising over 300 varieties and more than 2,000 unique designs. Its products are exported to dozens of countries across Japan, South Korea, North America, South America, Eastern Europe, Southeast Asia, and beyond, earning widespread acclaim from users. Several of its products have even been granted national patents. The "Smart" brand trademark has already been officially registered with the Trademark Office of the State Administration for Industry and Commerce, enjoying high recognition both domestically and internationally.

As our company expands, we are collaborating with international firms to develop high-quality fishing baits. We’ve hired experienced technicians to create premium bait options and have invested in advanced automation equipment to innovate and produce cutting-edge, top-tier products. By targeting new customers and establishing a strong presence in the global market, we’re committed to delivering exceptional quality and striving toward our goal of becoming a leading, high-caliber enterprise.